| Titolo | Influencer |
| Agenzia | J. Walter Thompson Sydney |
| Campagna | Alcohol-Fuelled Violence |
| Cliente | New South Wales Government |
| Marca | NSW |
| Data di Prima Diffusione/Publicazione | 2014 / 9 |
| Settore | Istituzioni Governative e altre autorita' |
| Slogan | Stop Before It Gets Ugly |
| Trama | Victims don't have the chance to tell agressors to stop before it's too late in real life, but they do in the latest campaign by the NSW Government to curb alcohol-fuelled violence with the tagline Stop Before it Gets Ugly. |
| Filosofia | In each of the two spots, one levelled at aggressors, and the other at influencers, the future victim approaches looking bruised, bloodied and beaten, and explains the far-reaching impact of violence for everyone involved. Rather than addressing perpetrators of violence, which many people self-exclude from, the messaging addresses drinking behaviour and urges people to watch out for their own their tipping point. The campaign will be shown on free to air TV, online TV and in cinema. The ads will also be supported by outdoor activity which includes specially-built mirrored panels depicting a gaol cell as well as in-venue activity including ATMs in pubs, clubs and bars, posters and coasters. The campagin will also be rolled out across social media, including paid advertising on Facebook to prompt behaviour change at key times. JWT Sydney was appointed to develop the creative campaign following a pitch earlier this year. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Australia |
| Casa di Produzione | Good Oil |
| Executive Creative Director | Simon Langley |
| Creative Director | John Lam |
| Creative Group Head | Laurie Geddes |
| Executive Planning Director | Angela Morris |
| Account Manager | Anne Gibson |
| Account Manager | Rachel Wintle |
| Producer | Amanda Slatyer |
| Producer | Rachel Townsend |
| Director | Michael Spiccia |
| Photographer | Simon Harsent |
| Executive Producer | Juliet Bishop |
| Producer | Ben Scandrett-Smith |
More Work
SEE ALLThe Hold
- MARCA:
- PARKINSON'S NSW
- AGENZIA:
- J. Walter Thompson Sydney
Parkinson's Challenge
- MARCA:
- PARKINSON'S NSW
- AGENZIA:
- J. Walter Thompson Sydney
Need a cure/The Lucky Ones
- MARCA:
- Parkinson's NSW
- AGENZIA:
- J. Walter Thompson Sydney
Scar
- MARCA:
- NSW
- AGENZIA:
- J. Walter Thompson Sydney
Aftermath
- MARCA:
- NSW
- AGENZIA:
- J. Walter Thompson Sydney
Jail cell
- MARCA:
- NSW
- AGENZIA:
- J. Walter Thompson Sydney
Jail window
- MARCA:
- NSW
- AGENZIA:
- J. Walter Thompson Sydney
Aggressor
- MARCA:
- NSW
- AGENZIA:
- J. Walter Thompson Sydney
Always on call
- MARCA:
- RAC Roadside Assistance
- AGENZIA:
- J. Walter Thompson