| Titolo | Push & Pull |
| Agenzia | J. Walter Thompson Taipei |
| Campagna | Push & Pull |
| Cliente | The Best Advertising Award |
| Marca | The Best Advertising Slogan Award |
| Posted | Luglio 2000 |
| Settore | Servizi di Comunicazione, Pubblicita' e Marketing |
| Slogan | If one single word can change our behavior, imagine how powerful a phrase can be. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Executive Creative Director | Michael Dee |
| Creative Director | Murphy Chou |
| Creative Director | Hayley Wen |
| Copywriter | Murphy Chou |
| Art Director | Fang-Ru Liu |
| Agency Producer | Helen Lu |
| Director | Jian-Jung Shin |
| Casa di Produzione | Greatland Film Production |
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