| Titolo | Blogs |
| Agenzia | Team / Y&R Abu Dhabi |
| Campagna | Activates My Life - Weyak |
| Cliente | Etisalat |
| Marca | Weyak |
| Posted | Ottobre 2006 |
| Prodotto | Web and Mobile Portal |
| Settore | Other Online Services |
| Trama | Energetic, hyper, moody |
| Filosofia | To give Weyak a realistic visage, Team Y&R, Abu Dhabi has actually gone and cast ordinary people on the streets who believe in leading an active life. From a footballer practising in a stadium to a movie buff rushing in for a matinee show; every face reflected the passion of staying active in life. |
| Problema | The brief was to launch Weyak as the most happening web and mobile portal in town that gets you in the active mode. The creative idea Activates My Life cuts across a varied profile by showcasing the possibilities of Weyak as a fun device. |
| Risultato | With Weyak, ordinary people became the face of the brand |
| Tipo di Media | Pubblicita' su quotidiani |
| Market | Emirati Arabi |
| Copywriter | Kaushik Bhattacharya |
| Account Executive | Uday Desai |
| Art Director | Shahir Ibrahim |
| Executive Creative Director | Trevor Purvis |
More Work
SEE ALLSports
- MARCA:
- Weyak
- AGENZIA:
- Team / Y&R Abu Dhabi
Music
- MARCA:
- Weyak
- AGENZIA:
- Team / Y&R Abu Dhabi
Movies
- MARCA:
- Weyak
- AGENZIA:
- Team / Y&R Abu Dhabi
Islamyat
- MARCA:
- Weyak
- AGENZIA:
- Team / Y&R Abu Dhabi
Top Scorer
- MARCA:
- Rebel Sport
- AGENZIA:
- McCann Sydney
Who's Your Daddy?
- MARCA:
- Glaxo Wellcome
- AGENZIA:
- McCann Sydney
Caught Out
- MARCA:
- Rebel Sport
- AGENZIA:
- McCann Sydney
Trough Boy
- MARCA:
- Sydney Film Festival
- AGENZIA:
- McCann Sydney