| Titolo | Straw-Backflip |
| Agenzia | Leo Burnett |
| Campagna | Straw-Backflip |
| Cliente | Y-Plus Yoga Center |
| Marca | Y-Plus Yoga Center |
| Posted | Marzo 2005 |
| Settore | Equipaggiamento per il fitness e macchinari per l'allenamento |
| Filosofia | The low cost yet effective solution we developed for them was to showcase the prowess of a yoga practitioner on the flexible stems of drinking straws which were specially produced and then placed at the fruit juice bars frquented by the target audience. |
| Problema | The client wanted a low cost yet effective solution to publicise its yoga school. It had to stand out from the crowd and at the same time showcase the yoga instructor. |
| Risultato | The clients were especially pleased with teh idea and especially the executions. There was a surge of enquiries and enrolment went up during the promotional stint. |
| Tipo di Media | Stampati per Direct Marketing |
| Market | Cina |
| Creative Director | Eddie Booth |
| Creative Director | Ruth Lee |
| Creative Director | Kenny Choo |
| Creative Director | Stephen Kong |
| Art Director | Jane Yang |
| Copywriter | Stephen Kong |
| Copywriter | Kenny Choo |
| Photographer | Alex Kaikeong |
| Art Director | Kenny Choo |
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