| Titolo | Giants |
| Agenzia | Modernista! |
| Campagna | Giants |
| Cliente | General Motors Corp. |
| Marca | Hummer |
| Posted | Luglio 2005 |
| Prodotto | H3 |
| Settore | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Trama | Introduce and herald the new midsize HUMMER H3 as the "latest big thing from HUMMER". Initially it is important to communicate the relative size of the vehicle both as a means of positioning it as an authentic alternative to the competition in the midsize segment and versus the H1 and H2. Furthermore the irreverence and the attitude of the spot are 100% HUMMER. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Market | Stati Uniti |
| Copywriter | Joe Fallon |
| Executive Creative Director | Lance Jensen |
| Executive Creative Director | Gary Koepke |
| Art Director | Tim Vaccarino |
| Agency Producer | Julian Katz |
| Editor | Kirk Baxter |
| Director | Jake Scott |
| Direttore della fotografia | Tobias Schliesser |
| Special Effects / VFX | Geoff McAuliffe |
| Artista | Ben Neill |
| Casa di Produzione | RSA Films |
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