Netflix - "Baby"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, Stati Uniti

5093

Titolo	Baby
Agenzia	Goodby Silverstein & Partners
Campagna	The Red Envelope - Netflix
Cliente	Netflix, Inc.
Marca	Netflix
Data di Prima Diffusione/Publicazione	2004 / 4
Settore	Online Leisure & Entertainment Services
Filosofia	In America there are only bad things coming into your mailbox: bills, bad ads, missing people etc. Most of the white letters are bad news. In some ways, the only good news is this red Netflix envelope with a movie inside. The campaign is based on a consumers truth: Its a pleasure to receive a movie in your mailbox. The commercials simplify the whole process to the moment when the consumer receives the DVDs at his place. The mechanism of the campaign consists in showing precious moments of the family life wrecked by the arrival of this red envelope.
Tipo di Media	Televisione
Lunghezza	30 seconds
Market	Stati Uniti
Creative Director	Rich Silverstein
Art Director	Farid Mokart
Concept	Farid Mokart
Copywriter	Farid Mokart
Account Manager	Robert Riccardi
Account Manager	Priscilla Alvarez
Agency Producer	Tammy Smith-White
Casa di Produzione	Smuggler
Executive Producer	Brian Carmody
Executive Producer	Patrick Milling-Smith
Director	Neil Harris
Direttore della fotografia	Declan Quinn
Editor	Kirk Baxter