| Titolo | Mountain |
| Agenzia | TBWA\London |
| Campagna | Mountain |
| Cliente | Sony Corporation of America |
| Marca | Sony PlayStation 2 |
| Posted | Novembre 2003 |
| Prodotto | Playstation 2 |
| Settore | Consolles per Video Games |
| Slogan | fun anyone? |
| Trama | Sony PlayStation ad where people are perpetually climbing over each other creating a human mountain. |
| Filosofia | TBWA\London and Sony PlayStation changed gaming from a individual, serious experience, to one that involved everyone in a fun atmosphere. This came full circle with the end line, 'Fun Anyone?' and the award winning advertisement Mountain. |
| Problema | After PlayStation's initial product launch with TBWA\, it's success had created a very enviable problem, improve on its industry leading market share and meet extremely ambitious sales targets. The only problem was PlayStation's original breakthrough advertising that revolutionised the gaming world was being copied and its initial market advantage had slowly become a category convention. PlayStation needed disruption. |
| Risultato | As a result of this groundbreaking advertising Sony PlayStation exceeded it's sales targets and further distanced itself from its competitors. It enjoys 77% worldwide marketshare. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Europe, Regno Unito |
| Colonna sonora | Get on Board Little Children |
| Casa di Produzione | Gorgeous Enterprises |
| Editing Company | Final Cut |
| Sound Design Company | Wave Studios |
| Cinematografia | Wave Studios |
| Agency Producer | Kate Hitchings |
| Director | Frank Budgen |
| Casa di Produzione | Zohar Cinema E Communicacao |
| Copywriter | Paula Marcantonio |
| Copywriter | Tony McTear |
| Art Director | Tony McTear |
| Editor | Rick Russell |
| Cinematografia | Marcello Durst |
| Sound Design Company | Warren Hamilton |
| Creative Director | Trevor Beatie |
| Art Director | Paula Marcantonio |
| Account Manager | Peter Bracegirdle |
| Producer | Paul Rothwell |
| Special Effects / VFX | The Mill London |
| Sound | Shirley Temple |
| Recording Studio | Soundtree Music |
| Flash Design | The Mill London |
| Animator - Animation | Jordi Bares |
| Telecine | Adam Scott |
| Set Designer | Tule Peak |
| Special Effects / VFX | Liz Browne |
| Special Effects / VFX | Jeff Robins |
| Special Effects / VFX | Rich Betts |
| Special Effects / VFX | Jordi Bares |
| Special Effects / VFX | Ben Smith |
| Special Effects / VFX | Adam Scott |
| Special Effects / VFX | Barnsley |
| Lighting Director / Lighting | Marcello Durst |
| Lighting Director / Lighting | Frank Budgen |
| Music Production | Soundtree Music |
| Music | Peter Raeburn |
| Sound Design Company | Peter Raeburn |
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