Hummer - "First Day"

Modernista!

Modernista! Boston, Stati Uniti

8173

Titolo	First Day
Agenzia	Modernista!
Campagna	First Day
Cliente	General Motors Corp.
Marca	Hummer
Posted	Ottobre 2004
Settore	Four Wheel Drive, SUV(Sports Utility Vehicle)
Filosofia	The objective of "First Day" was to highlight the H2's family appeal and real life utility. The spot captures what HUMMER owners already know: kids are absolutely, magnetically drawn to the truck.
Tipo di Media	Televisione
Lunghezza	30 seconds
Market	Stati Uniti
Post Production	The Mill New York
Sound Design Company	Stimmung
Executive Creative Director	Lance Jensen
Executive Creative Director	Gary Koepke
Creative Director	Will Uronis
Art Director	Will Uronis
Art Director	Gary Koepke
Agency Producer	Eric Voegele
Agency Executive Producer	Charles Wolford
Casa di Produzione	Independent Media
Executive Producer	Susanne Preissler
Director	Scott Hicks
Producer	Linda Levine
Producer	Kelly Amato
Producer	Mark Campbell
Editing Company	Lost Planet
Editor	Hank Corwin
Editor	Charlie Johnston
Post Production	Verity Grantham
Creative Director	Shane Hutton
Copywriter	Shane Hutton
Telecine	Fergus McCall