Guardian - "We'd Never Get a Job at FIFA"

BBH

BBH London, Regno Unito

5486

Titolo	We'd Never Get a Job at FIFA
Agenzia	BBH
Campagna	FIFA World Cup 2014
Cliente	Guardian Media Group
Marca	Guardian
Data di Prima Diffusione/Publicazione	2014 / 6
Settore	Giornali, Libri, Periodici
Trama	With UK newspapers set to throw their weight firmly behind England, the Guardian will look to provide unbiased and rounded coverage of the tournament true to its principles of open journalism.
Filosofia	This is the first execution in a campaign which will feature graphic depictions of the flags of World Cup competing nations, offset with witty commentary and tactical messages.
Problema	Fifa’s latest controversy around corruption and openness contrasts the organisation as the antithesis of everything the Guardian stands for and the opposite of the journalistic approach which will underpin their World Cup coverage. The Guardian’s coverage will look to provide the angles on the tournament and competing nations that other news organisations won’t, all in their unique editorial tone of voice.
Tipo di Media	Stampa e stampati
Market	Regno Unito
Creative Team	Matthew Moreland
Creative Team	Chris Clarke
Creative Director	Peter Reid
Creative Director	Carl Broadhurst
Agency Producer	Sally Green
Illustrator	James Townsend