Mercado Play - "Mercado Play is addictively free"

Gut

Gut Buenos Aires, Argentina

5001

Marca: Mercado Play
Paese: Argentina

Cliente: Mercado Libre

Titolo	Mercado Play is addictively free
Titolo (Lingua Originale)	Mercado Play es adictivamente gratis
Agenzia	Gut
Campagna	Mercado Play is addictively free
Cliente	Mercado Libre
Marca	Mercado Play
Data di Prima Diffusione/Publicazione	2024 / 2
Settore	Online Leisure & Entertainment Services
Filosofia	The campaign focuses on the consequences of "marathoning" series or movies until late, thanks to "Mercado Play", the new free streaming platform that works from the Mercado Libre app and with which the company has taken a leap into the world of entertainment. The campaign, which includes television, street and digital platforms, seeks to identify audience stress points and establish a distinctive positioning for the brand.
Tipo di Media	Televisione
Lunghezza	20 seconds
Founder & Chairman	Gastón Bigio
Founder & Chairman	Anselmo Ramos
Chief Creative Officer	Joaquín Cubría
Chief Creative Officer	Ramiro Rodriguez Gamallo
Chief Creative Officer	Matias Lafalla
Regional Account Director & Partner	Natalia Noya
Executive Creative Director	Laura Rapela
Executive Creative Director	Diego Fernández Posada
Creative Director	Agustín Fernandez Madero
Creative Director	Gonzalo Nahuel Palma
Art Director	Daniela Russel
Editor	Matías Simonet
Managing Director	Paula Medina Rivero
Head of Design	Rosario Muñoz Lopez
Account Director	sofia goldin
Account Supervisor	Julieta Altare
Chief Strategy Officer	Javier Quintero
Strategy Director	Mariana Varella
Senior Brand Strategist	Juan Cistoldi
Social Media Strategy Director	Ignacio Rocca
Senior Social Strategist	Kevin Rehbein
Head of Digital and Social	Gori Nastasi
Copywriter	Daiana Benitez
Art Director	Luz Di Cintio
Graphic Designer	Lucas Barreto
Graphic Designer	Sofia Iezzi Moñux
Creative Manager	Florencia Vera
Creative Manager	Paula Akel
Head of Production	Florencia Albizzati
Producer	Mariana Jauregui
Casa di Produzione	Argentinacine
Director	Joaquín Güiraldes
Director	Inesa Villanueva
Executive Producer	Laura Fassi
Producer	Germán Escande
Direttore della fotografia	Mariano Monti
Art Director	Sofía Marqués
Casting	Saigon
Casting Director	Martin Neuburger
Head of Post Production	Aldo Ferrari
Post Production Coordinator	Miranda Schwartz
Editor	Alejo Santos
Editor	Daniel Prync
Digital Assets Assembly	Hernán Cali Ospina
Colorist	Alejandra Lescano
Sound Production	Big Sound
Music	BAMBA MUSIC
Advertising Manager	Yadia Coccaro
Advertising Manager	Agostina Frascarelli
Advertising Manager	Luciana Alejandra Diaz
Advertising Manager	Macarena Rodriguez
Advertising Manager	Agustina Cafaro
Advertising Manager	Manuel Jesús Alonzo