Titolo | Supply Chain |
Agenzia | Rodgers Townsend |
Campagna | Dots - SBC |
Cliente | SBC Communications |
Marca | SBC |
Posted | Giugno 2004 |
Settore | Servizi per la telecomunicazione |
Filosofia | To dispel perceptions of SBC as a regional provider and introduce the company's capabilities as a national voice and data integrator. |
Problema | Despite its nationwide network integration capabilities, previous perceptions of SBC have been that it is a regional provider. However, because IT Directors and departments in larger companies are seeking providers that can manage their needs on a national basis, it was important to convey SBC's abilities to do so. |
Tipo di Media | Televisione |
Lunghezza | |
Market | Stati Uniti |
Art Director | Tom Hudder |
Copywriter | Tom Townsend |
Producer | John Seaton |
Broadcast Manager | Kathy Goebel |
Director | Jeffrey Plansker |
Casa di Produzione | Supply & Demand |
Editing Company | Spine |
Post Production | Zoic Studios |