McCafé - "Macchiato"

Leo Burnett Middle East & North Africa

Leo Burnett Middle East & North Africa Dubai, Emirati Arabi

2972

Titolo	Macchiato
Agenzia	Leo Burnett Middle East & North Africa
Campagna	Simple
Cliente	McDonald's
Marca	McCafé
Data di Prima Diffusione/Publicazione	2019
Settore	Ristoranti e Fast Food
Filosofia	In the UAE, it is getting increasingly difficult for coffee lovers to find a simple coffee without any extras, fuss or complications. With fancy brews and hipster coffee trends taking over, the coffee world is cluttered. McCafé prides itself for offering coffees just like they should be. Simple and delicious. To illustrate that, we created minimalistic, iconic visuals that showcase the ingredients that go into each coffee. The visuals depict the ingredients in the ratio they are used in. While rest of the coffee ads in the market go an extra mile to make their coffee look great, we did everything to make them look simple. And by doing so, we stood out from the rest.
Tipo di Media	Stampa e stampati
Chief Creative Officer	Bechara Mouzannar
Regional Executive Creative Director	Andre Nassar
Creative Director	Tariq Ayass
Head of Art	Rodrigo Leal Rodrigues
Copywriter	Arundhati Mishra
Art Director	Aditi Shah
Account Manager	Mahmoud Jaber
Business Lead	Haytham Dayeh
Planning Director	Layal Hassi
Print Production Manager	Sunil DCosta