Milk - "From Bland To Brand"

adam&eveDDB

adam&eveDDB London, Regno Unito

5629

Titolo	From Bland To Brand
Agenzia	adam&eveDDB
Campagna	The White Stuff - Dairy Council
Cliente	The Dairy Council
Marca	Milk
Posted	Novembre 2002
Prodotto	Milk
Settore	Latte e derivati del latte
Filosofia	From Bland to Brand; how The Dairy Council showed it was made of The White Stuff “The White Stuff” campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmers’ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment.
Tipo di Media	Televisione
Lunghezza	10 seconds
Market	Regno Unito
Creative Director	Larry Barker
Art Director	Ted Heath
Creative Team	Ted Heath
Copywriter	Ted Heath
Art Director	Paul Angus
Creative Team	Paul Angus
Copywriter	Paul Angus
Art Director	Tim Charlesworth
Creative Team	Tim Charlesworth
Copywriter	Tim Charlesworth
Art Director	Mike Kaplan
Creative Team	Mike Kaplan
Copywriter	Mike Kaplan
Casa di Produzione	Passion Pictures
Director	Olie Reed
Advertising Manager	Andrew Owens
Account Planner	Andrew Perkins