Wales Tourist Board - "Woolly Whites"

Wieden+Kennedy

Wieden+Kennedy London, Regno Unito

5156

Titolo	Woolly Whites
Agenzia	Wieden+Kennedy
Campagna	Wales/Cymru - Wales Tourist Board
Cliente	Wales Tourist Board
Marca	Wales Tourist Board
Posted	Luglio 2006
Settore	Turismo
Filosofia	Rather than talk in cliched terms about what wonderful beaches, hotels and mountain bike trails Wales has to offer, the campaign conveys the experience in true, honest language, as if from the country itself. The work speaks from the heart of Wales to capture the authentic sense of the place, people and culture.
Problema	We were appointed to run the Visit Wales integrated account in August 2004. Our job is to get people to reappraise Wales as a potential holiday destination and to encourage people to visit. The creative approach is different from that usually taken by the sector and seeks to promote the real Wales.
Risultato	The integrated campaign, which includes TV, press, DM and online has exceeded response targets by 28 % (total responses: 513,614) and has doubled unprompted awareness of Wales as a holiday destination.
Tipo di Media	Stampa e stampati
Market	Regno Unito
Creative Director	Kim Papworth
Creative Director	Tony Davidson