Creative Director/Copywriter
at
something different
South Orange, New Jersey, Stati Uniti
| Titolo | Island |
| Agenzia | Something Different |
| Campagna | Better Way |
| Cliente | Charter Communications |
| Marca | Charter Spectrum |
| Data di Prima Diffusione/Publicazione | 2019 / 11 |
| Settore | Local Phone Services / Long Distance |
| Trama | "Island" centers on a group of primitive island dwellers who prod one of their fellows into swimming to a nearby atoll to fetch pineapples. After they reject his big idea of building a boat, he reluctantly dives in and is promptly devoured by a sea creature. The VO observes, eventually someone has a better idea, like a boat, or in this case with Spectrum Mobile, offering the fastest overall mobile speeds and reliability. |
| Filosofia | The campaign aims to highlight Spectrum Mobile features that are superior to those of other mobile providers, while nudging consumers out of their inertia to make the switch. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | The Corner Shop |
| Editing Company | Crew Cuts |
| Managing Partner | Patti McConnell |
| Chief Creative Officer | Tommy Henvey |
| Creative Director | Richard Ryan |
| Senior Producer | Garrett Crabb |
| Director of Accounts | Meghan Linehan |
| Director | James Rouse |
| Executive Producer | Anna Hashimi |
| Head of Production | Jessica Miller |
| Producer | Benji Howell |
| Direttore della fotografia | Antonio Paladino |
| Visual Effects Studio | Framestore |
| Music Production | JSM Music |
| Post Production | Color Collective |
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