| Titolo | Couple |
| Agenzia | Mountainview |
| Campagna | Smoking Kills - The Anti-Smoking Society |
| Cliente | The Anti-Smoking Society |
| Marca | The Anti-Smoking Society |
| Posted | Giugno 2000 |
| Prodotto | Anti-Smoking Message |
| Settore | Anti-Drug/Alcohol/Tobacco Message |
| Slogan | Encourage someone you hate to start smoking. Smoking Kills. |
| Trama | A woman is making love to a man. The man ruins her orgasm by ejaculating too early. The woman gives him a cigarette, knowing it could kill him. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Creative Director | David Barker |
| Copywriter | Simon Gradwell |
| Art Director | Michael Nyrop-Larsen |
| Agency Producer | Dominic Wilcox |
| Director | Simon Green |
| Casa di Produzione | Harry Nash |
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