Marc Craste
Director at Studio AKA
London, Regno Unito
TitoloBBC Winter Olympics: Vancouver 2010
Agenzia
Campagna BBC Winter Olympics
Cliente BBC
Marca BBC
Data di Prima Diffusione/Publicazione 2010 / 1
Settore TV, Radio
Trama The head of the Ilanaaq that stands on the mountain above Whistler has been stolen by some kind of malevolent force. Our hero Akiak must go on a quest to find the missing piece. He searches all over the land and has to overcome obstacles presented by the landscape and environment (crevasses, snow storms etc) and by the wild and dangerous creatures that live within it
Filosofia Akiak uses the Winter Olympic sports through out his journey as a method of transport and to overcome the obstacles in his path. In the 40 second trailer we’d like to showcase 4 sports: Curling, Skiing, Snowboarding and Skeleton Bob
Problema Following the popularity of the Summer Olympics in Beijing, the BBC wanted to use this interest, and raise awareness of the Winter Olympics. With no know sporting heores to champion, we needed to find an angle on the Games that would excite the target audience (16-34 yr olds), and move them to consume the BBC coverage of the Games accross a variety of platforms
Tipo di Media Televisione
Market Regno Unito
Casa di Produzione
Executive Creative Director
Advertising Manager
Advertising Manager
Copywriter
Art Director
Account Planner
Account Director
Account Manager
Director
Producer Sharon Titmarsh
Producer

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