| Titolo | Condom. Essential Wear. |
| Agenzia | MullenLowe UK |
| Campagna | Condom. Essential Wear. - COI |
| Cliente | Central Office of Information |
| Marca | Department of Health |
| Posted | Novembre 2006 |
| Prodotto | Sexual health |
| Settore | Pubblica sicurezza, salute, igiene |
| Slogan | Condom. Essential Wear |
| Trama | The Department of Health is launching a new integrated campaign to normalise condom use and tackle the growing rates of sexually transmitted infections among 18-24 year olds who are currently ignorant and complacent about the risks involved in having unprotected sex. The strategy positions condoms as a 'must have' item to an audience who are heavily influenced by clothing brands. Delaney Lund Knox Warren & Partners have worked closely with the DH to develop the creative idea of 'Condom Essential Wear', which acts as the umbrella brand across all media |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Casa di Produzione | Thomas Thomas Films |
| Production Company Producer | Philippa Thomas |
| Editor | Bryan Dyke |
| Director | Kevin Thomas |
| Direttore della fotografia | Bob Pendar-Hughes |
| Copywriter | Richard Holmes |
| Art Director | Remco Graham |
| Agency Producer | Vanessa Butcher |
| Sound Design Company | Munzi |
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