| Titolo | Upside Down |
| Agenzia | Arnold |
| Campagna | New Beetle Convertible Integrated Campaign |
| Cliente | Volkswagen |
| Marca | Volkswagen |
| Posted | Marzo 2004 |
| Prodotto | Beetle Convertible |
| Settore | Coupes & Convertibles |
| Slogan | Drivers wanted. |
| Tipo di Media | Billboard |
| Market | Stati Uniti |
| Executive Creative Director | Ron Lawner |
| Chief Creative Officer | Ron Lawner |
| Group Creative Director | Alan Pafenbach |
| Creative Director | Chris Bradley |
| Creative Director | Tim Brunelle |
| Advertising Manager | Karen Marderosian |
| Account Executive | Colleen McGee |
| Copywriter | David Weist |
| Agency Producer | Amy Febinger |
| Agency Producer | Kathy Lotas |
| Art Director | Adele Ellis |
| Art Director | Nicole McDonald |
| Copywriter | Susan Ebling Corbo |
| Copywriter | Rob Thompson |
| Production Manager | John Gray |
More Work
SEE ALLBig Day 2 (60 sec)
- MARCA:
- Volkswagen
- AGENZIA:
- Arnold
Carriage 2
- MARCA:
- Volkswagen
- AGENZIA:
- Arnold
Dome
- MARCA:
- Volkswagen
- AGENZIA:
- Arnold
Car Head
- MARCA:
- Volkswagen
- AGENZIA:
- Arnold
Ransom
- MARCA:
- Volkswagen
- AGENZIA:
- Arnold
Choose Liberty
- MARCA:
- Colonial Williamsburg
- AGENZIA:
- Arnold Worldwide (DC)
Start Things Up (White)
- MARCA:
- Southern Comfort
- AGENZIA:
- Arnold Worldwide (DC)
SoCo and Lime (Black)
- MARCA:
- Southern Comfort
- AGENZIA:
- Arnold Worldwide (DC)
Galanty Show
- MARCA:
- Volkswagen
- AGENZIA:
- Grabarz & Partner