| Titolo | BoostUp |
| Agenzia | Publicis USA |
| Campagna | BoostUp - Ad Council |
| Cliente | Ad Council |
| Marca | BoostUp |
| Posted | Ottobre 2010 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Filosofia | By looking at the high school graduation problem through a new lens (the student's perspective), we were able to change the conversation surrounding the issue from one that prevented potential dropouts to one that promoted potential graduates. Our boostUp program changed the tone of the conversation from negative to positive, resulting in more donated media, more involvement from teens and parents on bootsup.org and ultimately involvement from the White House itself. Most importantly we were able to instill the notion that graduation is probable if we believe that it's possible. |
| Tipo di Media | Interattivo |
| Art Director | Jacob Maraya |
| Chief Creative Officer | Rob Feakins |
More Work
SEE ALLThe Boy Raised By Goats
- MARCA:
- Pepto Bismol
- AGENZIA:
- Publicis Kaplan Thaler
The Effects of Halloween Candy
- MARCA:
- Crest and Oral-B
- AGENZIA:
- Publicis Kaplan Thaler
Semicolon/Mime
- MARCA:
- Zzzquil
- AGENZIA:
- Publicis Kaplan Thaler
Baby/Abstract
- MARCA:
- Zzzquil
- AGENZIA:
- Publicis Kaplan Thaler
Calculus/Checkers
- MARCA:
- Zzzquil
- AGENZIA:
- Publicis Kaplan Thaler
Imagine A World Without Hate
- MARCA:
- ADL
- AGENZIA:
- Publicis Kaplan Thaler
Halloween Treats Gone Wrong
- MARCA:
- Crest and Oral-B
- AGENZIA:
- Publicis Kaplan Thaler
Big Ass Spread 3
- MARCA:
- Charmin
- AGENZIA:
- Publicis Kaplan Thaler