| Titolo | AGNOSIS COLLECTION |
| Agenzia | SuperHumans srl |
| Campagna | AGNOSIS COLLECTION |
| Cliente | EBRI Rita Levi-Montalcini Foundation |
| Marca | WORLD ALZHEIMER'S DAY |
| Posted | Dicembre 2020 |
| Settore | Istituzioni/Associazioni |
| Trama | In Italy, Alzheimer’s seems to be a taboo, patients in early stages and caregivers don’t talk about it, so most people have only a rough idea of the disease.As a result, they don’t seem to care enough about it and about the ongoing research to find a cure.In order to give people a partial experience of the world of people with Alzheimer's, we created 3 unrecognizable objects – with meaningless names – and we put them in familiar places: the aisles of a supermarket.To make the operation a success, its main focus was the design of the three objects: they had to be familiar while not reminding us of anything really existing. Their deliberately unattractive appearance aroused particular curiosity and they were well camouflaged among the other products on sale.This collection became really useful once they all found out what was for. |
| Problema | EBRI Rita Levi-Montalcini Foundation has been looking for a cure for Alzheimer's and other neurodegenerative diseases for years and needs funds and donations to carry out its research. |
| Tipo di Media | Case Study |
| Executive Creative Director | Francesco Taddeucci |
| Executive Creative Director | Luca Albanese |
| Copywriter | Alice Scornajenghi |
| Art Director | Pierluigi Riccio |
| Art Director | Alberto Terribile |
| Copywriter | Alessia Buono |
| Copywriter | Sara Moccia |
| Video Editor | Giulia Zumpano |
| Director | Valerio Rufo |
| UI Designer | Rosa-Maria Pignatiello |
| Music Composer | Diego Buongiorno |
| Managing Director | Paolo Platania |
| Account Manager | Arianna Savarino Morelli |
| Project Manager | Lorenzo Pizzuti Verdone |
| Sound Design Company | SuoniLab |
| Casa di Produzione | Think Cattleya |
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