| Titolo | Music |
| Agenzia | DDB New York |
| Campagna | Yeah, that kind of rich. |
| Cliente | New York Lottery |
| Marca | Powerball |
| Posted | Gennaio 2012 |
| Settore | Intrattenimento vario |
| Slogan | Yeah, that kind of rich. |
| Tipo di Media | Televisione |
| Market | Stati Uniti |
| Chief Creative Officer | Matt Eastwood |
| Executive Creative Director | Menno Kluin |
| Group Creative Director | Rich Sharp |
| Group Creative Director | Mike Sullivan |
| Associate Creative Director | Colin Lapin |
| Associate Creative Director | Tony Bartolucci |
| Agency Producer | Walter Brindak |
| Director | Steven Miller |
| Actor / Celebrity | Cyndi Lauper |
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