| Titolo | Safest Hands |
| Agenzia | Åkestam Holst /NoA |
| Campagna | Safest Hands |
| Cliente | The Swedish Post |
| Marca | The Swedish Post |
| Posted | Novembre 2012 |
| Settore | Vendita per corrispondenza |
| Trama | The brief was to encourage young Swedes to send more parcels with the Swedish Post. We challenged the Swedish population with the competition 'Do you have Sweden's safest hands', where everyone with an iPhone could become mail carriers. We kicked of the challenge by packing 42 parcels with secret stuff. Everyday at 6 AM, 12 PM and 6 PM we released a virtual parcel in the app. If you delivered the virtual parcel intact, before everyone else, you won its real content. |
| Tipo di Media | Mobile Advertising |
| Account Director | Jacob Stjärne |
| Graphic Designer | Anna Forsberg |
| Graphic Designer | Oscar Gardö |
| Agency Producer | Leila El-Zein Widgren |
| Art Director | Lars Holthe |
| Copywriter | Hanna Björk |
| Creative Director | Andreas Ullenius |
More Work
SEE ALLA Hard Pill To Swallow
- MARCA:
- Apotek Hjärtat
- AGENZIA:
- Åkestam Holst /NoA
In the Names of Equality
- MARCA:
- Rattviseformedlingen & Fredrika Bremer Forbundet
- AGENZIA:
- Åkestam Holst /NoA
The Idol
- MARCA:
- STRANDMON, wing chair
- AGENZIA:
- Åkestam Holst /NoA
Don't Slip Away
- MARCA:
- Ikea Siggerud
- AGENZIA:
- Åkestam Holst /NoA
Irresistibly pointless trueview ads
- MARCA:
- Ikea furniture
- AGENZIA:
- Åkestam Holst /NoA
The Swedish Snow Rescuers
- MARCA:
- Audi
- AGENZIA:
- Åkestam Holst /NoA
Undercover
- MARCA:
- IKEA
- AGENZIA:
- Åkestam Holst /NoA