Lowe's - "Live Vines"

BBDO New York

BBDO New York New York, Stati Uniti

Premi

17752

Marca: Lowe's
Paese: Stati Uniti

Cliente: Lowe's

Titolo	Live Vines
Agenzia	BBDO New York
Campagna	Live Vines
Cliente	Lowe's
Marca	Lowe's
Data di Prima Diffusione/Publicazione	2015
Settore	Utensili domestici, Mobili e giardinaggio
Filosofia	Lowe's Home Improvement stores are opening in Manhattan for the first time. We needed a way to get busy New Yorkers to stop and take notice of the new location. Lowe's is well known for their six-second home improvement tips on Vine. So we decided to build real life Fixinsix Vines inside the store windows on 6th Avenue. The fully animated dioramas operated in six-second loops. And the tips they demonstrated were tailored to New York City Living: “Hang your bike from the ceiling to save space.”“Paint the room a light color to make it seem bigger.” We even added interactive “like” buttons and digital loop counters to the installations. Plus we marked out spots for people to film and upload them to social media. It was a great way to launch Lowe’s in Manhattan.
Tipo di Media	Case Study
Lunghezza	123 seconds
Account Manager	Jim Reath
Account Manager	Bob Estrada
Account Manager	Andrew DeBenedictis
Account Manager	Tyler Harris
Planning Directtor	Emily Viola
Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Executive Creative Director	Tim Bayne
Executive Creative Director	Lauren Connolly
Creative Director	Molly Adler
Associate Creative Director	Carolyn Davis
Associate Creative Director	Matthew Page
Copywriter	Matthew Page
Head of Production	David Rolfe
Casa di Produzione	The Kitchen
Executive Producer	Kristin Tomborello
Intreactive Producer	Mo Twine