| Titolo | Guitar & Violin / Cello |
| Agenzia | ISCB SDN. BHD. |
| Campagna | Image |
| Cliente | Concorde Hotels |
| Marca | Concorde Hotel |
| Posted | Ottobre 2000 |
| Prodotto | Concorde Hotel |
| Settore | Turismo/Viaggi e Trasporto |
| Slogan | What's your drift today? |
| Trama | The hotel has tow highly visible branches (one main in Kula Lumpur, another in Shah Alam) with tow opposing brand characters. One is a young businessmans hotel type while the other is skewed towards culture and the arts. The image campaign therefore addresses this juxtaposition of images by planning up on the moods or inclination of the target audience. |
| Tipo di Media | Stampa e stampati |
| Market | Malesia, Singapore |
| Executive Creative Director | Julie Lingan |
| Associate Creative Director | Paul Lingan |
| Art Director | Paul Lingan |
| Copywriter | Paul Lingan |
| Art Director | Evelyn Lee |
More Work
SEE ALLAudi TT Coupe 2
- MARCA:
- Audi
- AGENZIA:
- ISCB SDN. BHD.
Audi TT Coupe 1
- MARCA:
- Audi
- AGENZIA:
- ISCB SDN. BHD.
Eco
- MARCA:
- Tourism Malaysia
- AGENZIA:
- ISCB SDN. BHD.
Beach
- MARCA:
- Tourism Malaysia
- AGENZIA:
- ISCB SDN. BHD.
Clouds
- MARCA:
- Royal Brunei Airlines
- AGENZIA:
- ISCB SDN. BHD.
Audi A6 Run-Out
- MARCA:
- Audi
- AGENZIA:
- ISCB SDN. BHD.
Malaysia ...Truly Asia
- MARCA:
- Tourism Malaysia
- AGENZIA:
- ISCB SDN. BHD.
Bullish on Bouncing Back
- MARCA:
- Malaysia (Economy)
- AGENZIA:
- ISCB SDN. BHD.
Mountain
- MARCA:
- Bumiputra - Commerce Bank
- AGENZIA:
- ISCB SDN. BHD.