| Titolo | Rough Choice |
| Agenzia | Downtown Partners |
| Campagna | Rough Choice |
| Cliente | Anheuser-Busch |
| Marca | Bud Light |
| Posted | Mag 2000 |
| Prodotto | Beer |
| Settore | Birre |
| Trama | Two guys are at the convenience store buying beer, toilet paper, chips, canned food etc. Their credit card does not work, and they do not have enough money for the purchase. They have to make a rough choice... Bud Light beer or toilet paper. They choose the beer and ask for a paper bag. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Creative Director | John Immesoete |
| Copywriter | Barry Burdiak |
| Art Director | John Hayes |
| Agency Producer | Bryan Sweeney |
| Director | Steve Chase |
| Casa di Produzione | Reactor Films |
| Copywriter | Patrick Knoll |
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