Impulse - "Encounter"

Ogilvy UK

Ogilvy UK London, Regno Unito

9904

Marca: Impulse
Paese: Regno Unito

Cliente: Unilever

Titolo	Encounter
Agenzia	Ogilvy UK
Campagna	Encounter
Cliente	Unilever
Marca	Impulse
Posted	Aprile 2000
Settore	Fragranze, profumi, acque di colonia
Slogan	Men can't help acting on Impulse.
Trama	A funky Impulse girl is walking sassily down Old Compton Street in Soho, all around are a mixed but predominantly gay crowd. Her clothes and attitude are urban. 2 men are walking down the same street hand in hand. They're obviously gay and they both are very handsome. One of the guys isn't really looking where he's going and bumps into the girl, sending her groceries flying. he apologises and bends down to help her pick up her groceries. They suddenly find temselves close to eatch other. He catches her scent in the eyebrow. It seems to be the begining of a mutual attraction. We get the feeling they're both cool enough to have some fun just flirting. The guys boyfriend looks down on the pair, he's smiling now, laughing at his friend's flirtation. They both stand up and the girl says thanks. The guy looks back and smiles cheekily at her. The scene fades out and a can of Impulse appears. Along with the endline "Men can't help acting on Impulse. Finally the girl walks off laugthing to heself.
Tipo di Media	Televisione
Lunghezza	60 seconds
Market	Sud Africa, South America, Europe
Colonna sonora	The Female of the Species
Creative Director	Patrick Collister
Copywriter	Justin Hooper
Art Director	Christian Cotterill
Agency Producer	Cressida Luxton
Director	Jeff Stark
Direttore della fotografia	Jeff Stark
Actor / Celebrity	Sara Melsom
Casa di Produzione	Stark Films
Music	Hit and Run Music
Actor / Celebrity	Giovan Hurcomb
Actor / Celebrity	Quentin Crisp
Actor / Celebrity	Arturo Borges
Actor / Celebrity	Clinton Erlich
Actor / Celebrity	David Hayes
Actor / Celebrity	Guillermo
Music	Space