| Titolo | #howifight |
| Agenzia | Leo Burnett Chicago |
| Campagna | #howifight |
| Cliente | Fifth Third Bank |
| Marca | Fifth Third Bank |
| Data di Prima Diffusione/Publicazione | 2015 / 7 |
| Settore | Istituti di Credito |
| Trama | Cancer affects everyone. A new Fifth Third Bank campaign, “#howifight,” created by Leo Burnett Chicago, recognizes all the ways, big and small, people fight cancer. You can see the campaign at 53.com/howifight. Whether running a 10K or bringing dinner to a neighbor fighting cancer, Fifth Third wants people to tell how they fight using #howifight. Illustrations of how people fight will appear at the campaign website. Explore how people fight at 53.com/howifight. Fifth Third shows how it fights by also donating $1 for each eligible social media post using #howifight and through a checking account incentive. Actor and cancer advocate Patrick Dempsey appears in the campaign on behalf of Stand Up to Cancer. |
| Tipo di Media | Sito Internet |
| Lunghezza | |
| Più informazioni | 53.com/howifight |
| Casa di Produzione | Backyard |
| Chief Creative Officer | Susan Credle |
| Executive Creative Director | Jon Wyville |
| Executive Creative Director | Dave Loew |
| Associate Creative Director, Copywriter | Kent Carmichael |
| Associate Creative Director, Art Director | Ryan Stotts |
| Senior UX Designer | Mark Montri |
| Business Manager | Anne Paganini |
| Executive Producer | David Moore |
| Producer | Jacob Smith |
| Casa di Produzione | Active Theory |
| Illustrator | Rafael Dante |
| EVP, Account Director | Louis Slotkin |
| SVP, Account Director | Lucy Greenlee |
| Account Director | Andrea Newsom |
| Account Supervisor | Dan Gilroy |
| Account Executive | Arianna Solimene |
| VP, Strategy Director | Adam Friedman |
| Senior Strategist | Michael Cheng |
| Producer | Topher Cochrane |
| Director | Jesper Ericstam |
| Special Effects / VFX | Timber |
| Editing Company | Arcade |
| Editor | Nick Rondeau |
| Music Production | Music Super Circus |
| Direttore della fotografia | Crille Forsberg |
| SVP, Group Client Director, Spark | Kerry Hemmerich |
| VP, Media Director, Spark | Chris Mittman |
| Associate Media Director, Spark | Ryan Stoer |
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