Titolo | Absolut Comeback / Absolut Recycled |
Brief | To dramatise that Absolut uses as much recycled glass as possible, the designers smashed Absolut bottles and used the shards to create the mould for a new, "recycled" bottle. |
Campagna | Absolut Comeback / Absolut Recycled |
Cliente | The Absolut Company |
Marca | Absolut Comeback / Absolut Recycled |
Posted | Novembre 2019 |
Settore | Whisky, Gin, Vodka |
Trama | A limited edition bottle, however made in millions, designed to communicate that Absolut uses recycled glass when producing their bottles. |
Tipo di Media | Packaging Design |
Chief Creative Officer | Mårten Knutsson |
Executive Creative Director | John Lagerqvist |
Designer/Art Director | Fredrik Lindquist |
Account Director | Johan Lundgren |
Account Manager | Sara Kindbom |
Strategy Director | Annika Rehn Frobell |
Senior Brand Manager | Isabel Erlingson |
Global Brand Manager | Galya Korukhchyan |
Manager Product Development | Carl Mark |
Senior Global Marketing Manager | Elin Furelid |