Mårten Knutsson
Chief Creative Officer at Satumaa Family Business
Stockholm, Svezia
Titolo Absolut Comeback / Absolut Recycled
BriefTo dramatise that Absolut uses as much recycled glass as possible, the designers smashed Absolut bottles and used the shards to create the mould for a new, "recycled" bottle.
Campagna Absolut Comeback / Absolut Recycled
Cliente The Absolut Company
Marca Absolut Comeback / Absolut Recycled
PostedNovembre 2019
Settore Whisky, Gin, Vodka
Trama A limited edition bottle, however made in millions, designed to communicate that Absolut uses recycled glass when producing their bottles.
Tipo di Media Packaging Design
Chief Creative Officer
Executive Creative Director
Designer/Art Director
Account Director
Account Manager
Strategy Director
Senior Brand Manager
Global Brand Manager
Manager Product Development
Senior Global Marketing Manager

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