| Titolo | Hardly Anything |
| Agenzia | Fahlgren Mortine. |
| Campagna | Hardly Anything |
| Cliente | National Automotive Parts Association |
| Marca | NAPA |
| Posted | Febbraio 2003 |
| Prodotto | Auto Parts |
| Settore | Auto Accessori/Ricambi/Olii additivi/Carburanti |
| Trama | The NAPA motorsports campaign leverages the celebrity and skill of NASCAR DEI, Inc. Team Driver Michael Waltrip to enhance the NAPA brand in the minds of racing fans |
| Filosofia | The campaign highlights Michael Waltrip's and the DEI Team's sense of humor as a means of exhibiting the approachabilitiy of the NAPA brand. |
| Problema | How can we make the NAPA brand more famous (supporting loyalty) among racing fans by using a prominent NASCAR driver. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Music Production | Fluid |
| Executive Creative Director | John Stertz |
| Art Director | John Stertz |
| Copywriter | Andy Conroy |
| Director | Tom Schiller |
| Casa di Produzione | Cappos Films |
More Work
SEE ALLDinner Lady
- MARCA:
- Take A Break
- AGENZIA:
- Mustoes
Dub
- MARCA:
- NAPA
- AGENZIA:
- Fahlgren Mortine.