Natural History Museum - "Colour and Vision"

krow Communications

krow Communications London, Regno Unito

4819

Titolo	Colour and Vision
Agenzia	krow Communications
Campagna	Colour and Vision: Through the eyes of nature
Cliente	Natural History Museum
Marca	Natural History Museum
Data di Prima Diffusione/Publicazione	2016 / 7
Settore	Musei e monumenti
Trama	We were tasked in developing the marketing campaign to drive visitors to the Natural History’s Museum latest paid-for exhition, ‘ Colour and Vision: Through the eyes of nature’. The exhibition offers a specimen-rich, immersive look at colour and vision in the natural world. It also explores the evolution of colour and vision and how species have adapted to to them. The marketing campaign represents the ‘big bang’ of colour and vision that evolved thousands of years ago. It shows a visual colour explosion made up of a huge array of colourful specimens (many of which are featured in the exhibition) arranged in the shape of an eye to create a striking image and a clear visual representation of the exhibition content. We also designed the exhibition entrance area to make it as eye catching as possible. By arranging the specimens in a way that brings a sense of explosion and dynamism, we show the diversity, beauty and drama of the evolution of colour and create a visual with huge amounts of detail that is a pleasure to explore.
Tipo di Media	Esterna
Executive Creative Director	Tim Robertson
Creative Director	Georg Thesmann
Creative Team	Tara Button
Account Director	Felicity Pelly