| Titolo | New Stronger Double Velvet 1 |
| Agenzia | Roose & Partners |
| Campagna | New Stronger Double Velvet Tissue - SCA Hygiene |
| Cliente | SCA Group |
| Marca | Velvet Toilet Tissue |
| Posted | Dicembre 2000 |
| Prodotto | Quilted Velvet |
| Settore | Carta Igienica, fazzoletti di carta |
| Slogan | Now Even More Luxurious |
| Trama | How do you replace one of the nations best -loved brand names - on a low interest category product - without losing brand share? Roose solved this problem for SCA Hygiene by creating an even more powerful brand icon. The amusing lady featured is a snobbish suburban busybody for whom Velvet toilet tissue is the height of luxury and sophistication. And the consumers love her. In fact, since Kleenex was dropped from the Velvet advertising, far from declining, market share has actually increased. |
| Tipo di Media | Pubblicita' Dinamica |
| Market | Regno Unito |
| Creative Director | Nick Fordham |
| Copywriter | Karen Duffin |
| Art Director | Richard Ward |
| Actor / Celebrity | Anne Penfold |
| Casa di Produzione | Rose Hackney Barber |
More Work
SEE ALLNothing In Common
- MARCA:
- Velvet Toilet Tissue
- AGENZIA:
- Roose & Partners
New Stronger Double Velvet 3
- MARCA:
- Velvet Toilet Tissue
- AGENZIA:
- Roose & Partners
New Stronger Double Velvet 2
- MARCA:
- Velvet Toilet Tissue
- AGENZIA:
- Roose & Partners
Bus T, Double decker
- MARCA:
- Velvet
- AGENZIA:
- Roose & Partners
Bus T, Decision
- MARCA:
- Velvet
- AGENZIA:
- Roose & Partners
Footbath
- MARCA:
- Double Velvet
- AGENZIA:
- Roose & Partners
Crunch Time
- MARCA:
- Velvet
- AGENZIA:
- Roose & Partners
Minimalist
- MARCA:
- Double Velvet
- AGENZIA:
- Roose & Partners