| Titolo | At second glance |
| Agenzia | Grabarz & Partner |
| Campagna | At second glance. |
| Cliente | German Depression Aid Foundation |
| Marca | German Depression Aid Foundation |
| Data di Prima Diffusione/Publicazione | 2023 / 8 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Trama | Depression can come in many forms. And is an illness that arises independently of what happens in life. It’s not sadness, melancholy or apathy. It can cause those feelings, but feeling them doesn’t immediately mean you are depressed. At the same time, depression can be easily overlooked, hidden under a cloak of supposed normality, which makes it even harder to identify.That’s why the Deutsche Depressionhilfe offers a simple self-test to identify depression and help save lives. But how to get people to take this test? |
| Tipo di Media | Case Study |
| Lunghezza | |
| Chief Creative Officer | Ralf Heuel |
| Creative Director | Ralf Nolting |
| Creative Director | Tim Lehnebach |
| Art Director | Alberto Espeja |
| Account Manager | Angela Schubert |
| Art Buyer | Indra Habermann |
| Producer | Jörg Nagel |
| Art Director | Lucas Rocha |
| Copywriter | Marcio Bittencourt |
| Fotografia / Illustrazione | Phillip Rathmer |
| Artwork | Kristen Debrassine |
| Producer | Katrin Redeker |
| PR | Susanne Baldauf |
| PR | Heike Friedewald |
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