Titolo | Home to die |
Agenzia | Saatchi & Saatchi |
Campagna | Have you got what it takes - COI |
Cliente | Central Office of Information |
Marca | Nursing |
Data di Prima Diffusione/Publicazione | 1997 / 2 |
Prodotto | Department of Health |
Settore | Enti/Istituzioni/Organizzazioni no-profit |
Slogan | Have you got what it takes ? |
Trama | Ads depict the real responsibilities and emotional/intellectual challenges that nurses face every day and positions modern nursing as a responsible, autonomous and challenging career. |
Problema | Objective was to change perceptions of nursing. People believe nurses only use manual skills, are a doctor's handmaiden - that nursing is low status, and is a vocation, not a career. |
Tipo di Media | Pubblicita' su periodici |
Market | Regno Unito |
Creative Director | Adam Kean |
Associate Creative Director | Alex Taylor |
Copywriter | Mike McKenna |
Art Director | John Messum |
Photographer | Graham Cornthwaite |