| Filosofia | adidas Football has launched its new X SPEEDPORTAL football boots, in a global campaign created by TBWA\NEBOKO that gives context not only to multidimensional speed, but also to the origins of the new boots. Joining some of the fastest players in the world, are a duo from another dimension, the intergalactic *Rick and Morty*. The campaign shows the interdimensional journey of the adidas X SPEEDPORTAL. Starting in the garage of one Rick Sanchez before gracing the International Unlicensed Cup and eventually arriving on Earth via a portal to adorn the feet of some of Earth’s finest football players. The centerpiece of the campaign is a 90-second *Rick and Morty* adventure, created in partnership with Adult Swim and the show’s creators. Once again, Morty is at the mercy of another Rick idea, as he enlists the help of Mo Salah and Vivianne Miedema to create the X SPEEDPORTAL boots. Morty (with Mo and Vivianne) then put the boots to the test, with some multidimensional football action. Shortly after the final whistle, the boots find their way to our reality, ready for the rest of the campaign. One of the key pieces that came out of this match made in multidimensional heaven, is the portal. Acting as a metaphor for multidimensional speed, the portal – developed by Post Panic – bridges between every piece of content, whether in animation, 3D or live action. In these live action player films, Mohamed Salah and Lionel Messi are also featured. The adidas Football X SPEEDPORTAL campaign is launched globally. The :90 adventure is live on Adult Swim’s YouTube channel. Cutdowns of the film will also be shared across paid digital and social on both adidas and *Rick and Morty* channels. |