| Titolo | Coins |
| Agenzia | spark* |
| Campagna | Domestic Violence Hotline |
| Cliente | UN Women (GICC) |
| Marca | Helpline |
| Data di Prima Diffusione/Publicazione | 2014 / 1 |
| Settore | Istituzioni/Associazioni |
| Slogan | A coin is more powerful than you think. |
| Trama | The film gives a glimpse into everyday life. On two different levels. |
| Filosofia | While people were aware of the horrors of Domestic Violence, what we created was a catalyst that would increase donations to creating a helpline that victims could reach to. If was not about the horrors of Domestic Violence but the ease at which help could be provided. |
| Problema | Creative professionals from across the Middle East and North Africa (MENA) were called to produce a campaign on behalf of UN Women. The brief was to create a video ad for YouTube which encourages viewers to donate and help UN Women establish hotlines across the MENA region for survivors of domestic violence. The hotlines provided counselling and support to affected women and ensure that survivors of violence can be heard and helped. The brief aims to create a sense of urgency for this crucially needed service. |
| Risultato | The ad led to increased awarenes with hundreds of views and people were out in support of the establishment of such a helpline. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Colonna sonora | Audio Network |
| Più informazioni | donate.unwomen.org |
| Sound Production | Audio Network |
| Managing Director | Yusuf Pingar |
| Creative Director | Yayati Godbole |
| Associate Creative Director | Jamal H. Iqbal |
| Art Director | Reqwan Amir |
| Art Director | Grace Kelly Pucan |
| Account Executive | Alysa Nair |
| Director | Philip Jamal Rashid |
| Casa di Produzione | SoulTrotter |