TitoloParty At Our House
Agenzia
Campagna Party At Our House
Cliente Cricket Australia
Marca One Day International
Data di Prima Diffusione/Publicazione 2012 / 11
Settore Sport di Squadra, eventi sportivi
Slogan Summers Biggest Dress Up Party
Trama SYNOPSIS:Cricket Australia's new "Party at our Place" for the One Day International Series is all about capturing the excitement, passion and fun of the event. To bring it to life GPYR Melbourne and Photoplay's Husein Alicajic created a metaphorical place blending ODI cricket match atmosphere and a pumping house party, all to the sound track of the summer anthem "I love it" by Swedish band IconoPop.
Husein tells us: " Key for all of us was creating a seamless journey that gave you the feeling of actually being at this great house party. Then as we move through the house and into the yard, we get these little surprises along the way that tell us were actually at a one day cricket match, with the real players running out on to the pitch and giant stadium lighting towers." 
Tipo di Media Televisione e Cinema
Colonna sonora Icona Pop 'I Love It'
Casa di Produzione
Media Agency George Patterson Y&R (Sydney)
Art Director
Copywriter
Executive Creative Director
Agency Producer Karley Jay
Agency Producer Sheridan Bott
Agency Producer
Producer
Director

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