Titolo | Party At Our House |
Agenzia | HMA George Patterson Pty Ltd |
Campagna | Party At Our House |
Cliente | Cricket Australia |
Marca | One Day International |
Data di Prima Diffusione/Publicazione | 2012 / 11 |
Settore | Sport di Squadra, eventi sportivi |
Slogan | Summers Biggest Dress Up Party |
Trama | SYNOPSIS:Cricket Australia's new "Party at our Place" for the One Day International Series is all about capturing the excitement, passion and fun of the event. To bring it to life GPYR Melbourne and Photoplay's Husein Alicajic created a metaphorical place blending ODI cricket match atmosphere and a pumping house party, all to the sound track of the summer anthem "I love it" by Swedish band IconoPop. Husein tells us: " Key for all of us was creating a seamless journey that gave you the feeling of actually being at this great house party. Then as we move through the house and into the yard, we get these little surprises along the way that tell us were actually at a one day cricket match, with the real players running out on to the pitch and giant stadium lighting towers." |
Tipo di Media | Televisione e Cinema |
Colonna sonora | Icona Pop 'I Love It' |
Casa di Produzione | Photoplay Films |
Media Agency | George Patterson Y&R (Sydney) |
Art Director | Connor Beaver |
Copywriter | Aaron Pepper |
Executive Creative Director | Ben Coulson |
Agency Producer | Karley Jay |
Agency Producer | Sheridan Bott |
Agency Producer | Jessica Thompson |
Producer | Florence Tourbier |
Director | Husein Alicajic |