| Titolo | Bull |
| Agenzia | TBWA\Chiat\Day San Francisco |
| Campagna | Bull |
| Cliente | Levi Strauss & Co. |
| Marca | Levi's |
| Posted | Gennaio 2002 |
| Prodotto | Boot Fit Jeans |
| Settore | Abbigliamento |
| Slogan | Not just for cowboys. Boot fit jeans. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Casa di Produzione | The Directors Bureau |
| Editing Company | Spot Welders |
| Creative Director | Chuck McBride |
| Associate Creative Director | Jon Soto |
| Agency Producer | Betsy Beale |
| Art Director | Tom Gilmartin |
| Copywriter | Susan Treacy |
| Copywriter | Stephanie Crippen |
| Executive Producer | Jennifer Golub |
| Director | Mike Mills |
| Direttore della fotografia | Joaquin Baca-Asay |
| Editor | Haines Hall |
| Recording Studio | Ravenswork |
| Sound Production | Robert Feist |