| Titolo | Hal |
| Agenzia | Juniper Park\TBWA |
| Campagna | Campaign 911 - MADD |
| Cliente | Mothers Against Drunk Driving |
| Marca | MADD |
| Posted | Gennaio 2010 |
| Settore | Road Safety |
| Slogan | Help us keep them off the road. |
| Trama | MADD Canada has launched Campaign 911 - a nation-wide campaign designed to encourage and empower the Canadian public to call 911 to report suspected impaired drivers. |
| Filosofia | To raise awareness for Campaign 911 and to stress how important it is that people call to report impaired drivers, we created a talk show were so-called impaired driving experts could share their theories about how they beat the system. The ads culminate by reminding the audience there are a lot of idiots out there and ask them to help us keep them off the road by calling 911. |
| Problema | There have always been those who believe that they can get away with driving impaired. But even more dangerous are those who share their theories about how to drive impaired at parties, gatherings, and, more recently online. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Canada |
| Sound Design Company | Vapor Music Group |
| Music Production | Vapor Music Group |
| Executive Creative Director | Anthony Wolch |
| Creative Director | James Ansley |
| Copywriter | James Ansley |
| Art Director | Denise Cole |
| Agency Producer | Nadya MacNeil |
| Account Director | Helen Winfield |
| Director | Adam Massey |
| Casa di Produzione | Holiday Films |
| Editing Company | Films Traffik |