| Titolo | Breaking the News |
| Agenzia | DDB New York |
| Campagna | Three Million Scratch-Off |
| Cliente | New York Lottery |
| Marca | New York Lottery |
| Data di Prima Diffusione/Publicazione | 2013 / 5 |
| Prodotto | Three Million Scratch-Off |
| Settore | Intrattenimento vario |
| Slogan | Hey, you never know. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Casa di Produzione | Station Film |
| Editing Company | Cutting Room |
| Chief Creative Officer | Matt Eastwood |
| Group Creative Director | Mike Sullivan |
| Group Creative Director | Rich Sharp |
| Agency Executive Producer | Walter Brindak |
| Copywriter | Daniel Paredes |
| Copywriter | Oscar Muller |
| Art Director | Michael Kushner |
| Group Account Director | Leo Mamorsky |
| Account Supervisor | Heather Olson |
| Account Executive | Kemi Adewumi |
| Account Executive | Tarina Hesaltine |
| Director | Harold Einstein |