| Titolo | Say Hello to Fresh |
| Agenzia | DDB Guangzhou |
| Campagna | Say Hello to Fresh |
| Cliente | Wm Wrigley Jr. Co. |
| Marca | Eclipse Mints |
| Data di Prima Diffusione/Publicazione | 2015 / 1 |
| Settore | Cioccolata, Barrette, chewing-gum |
| Slogan | Say Hello to Fresh |
| Trama | Wrigley has launched a new campaign for Eclipse, its sugar-free mints. Created by DDB Group Guangzhou and DDB Sydney, the TVC centres on a young man making the best of unexpected and uncomfortable moments – including run-ins with a thug, street performers, gangsters and even a body bag. Remaining consistent with Eclipse’s brand story of seeing where ‘hello’ takes you, the TVC reinforces the notion that every new connection offers a potential opportunity. Filmed specifically for Hong Kong and Taiwan, the TVC features a young man travelling through the back streets of a dangerous city and the predicaments he finds himself in. ‘Hello’ becomes his catch cry, and with a packet of Eclipse in his pocket, he enjoys the company of his new friends. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Cina, Taiwan |
| Casa di Produzione | The Sweet Shop |
| Director | Damien Shadforth |
| Agency | DDB Sydney |
| Regional Creative Director | Andy Fackrell |