| Titolo | Big Drive (Part 2) |
| Agenzia | Wieden + Kennedy |
| Campagna | Tiger Woods '08 - EA Sports |
| Cliente | Electronic Arts Inc. |
| Marca | EA Sports |
| Posted | Agosto 2007 |
| Prodotto | Tiger Woods PGA Tour '08 |
| Settore | Consolles per Video Games |
| Slogan | It's in the game. |
| Trama | Shot in both live action and with game footage, this spot showcases the brand new GamerNet feature in Tiger Woods 08. A little girl challenges Tiger Woods to a competition who has the longest fairway drive? Following an impressive drive by Tiger, a little girl steps up to the tee and beats his drive by several yards. A disappointed Tiger steps off the fairway as we see an endless line of people lining up to get a shot at beating the girls drive. |
| Problema | To create momentum and a high level of excitement around the launch of Tiger Woods PGA Tour 08, and introduce the gaming community to EA Sports GamerNet. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Post Production | Joint Editorial House |
| Audio Post Production | Joint Editorial House |
| Sound Design Company | Joint Editorial House |
| Creative Director | Jose Cabaco |
| Creative Director | Tim Wolf |
| Copywriter | Chris Jacobs |
| Art Director | Jason Berry |
| Account Director | Steve Barry |
| Account Director | Victoria Krueger |
| Executive Creative Director | Jelly Helm |
| Executive Creative Director | Steve Luker |
| Agency Executive Producer | Ben Grylewicz |
| Casa di Produzione | PYTKA |