| Titolo | Octopus! |
| Agenzia | GSD&M |
| Campagna | Octopus! |
| Cliente | Unscrew America |
| Marca | Unscrew America |
| Posted | Ottobre 2008 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Slogan | unscrewamerica.org |
| Trama | GSD&M Idea City and producer Lesley Chilcott this week released the TV spot for the Unscrew America campaign which seeks to inform young Americans that changing a light bulb to a CFL or LED is the easiest way to help the earth. The spot features actress Elizabeth Banks who plays a leading role in the upcoming film "Zack and Mimi Make a Porno" with Seth Rogen and stars as Laura Bush in Oliver Stone's "W."film. |
| Risultato | Print ads and the website will accompany the TV spot and all will run nationally through 2009. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Sound Design Company | Sound Lounge |
| Music | Fluid |
| Editing Company | Fluid |
| Director | Mark Palansky |
| Voice | John Lutz |
| Actor / Celebrity | Elizabeth Banks |
| Executive Creative Director | Mark Taylor |
| Group Creative Director | Jeff Nixon |
| Group Creative Director | David Stanton |
| Associate Creative Director | Mitch Bennett |
| Copywriter | Mitch Bennett |
| Associate Creative Director | Wes Whitener |
| Art Director | Wes Whitener |
| Business Director | Danielle Zubriski |
| Executive Producer | Robin Benson |
| Executive Producer | Richard Goldstein |
| Head of Production | Robert Nackman |
| Producer | Eric Katigbak |
| Editor | Scott Philbrook |
| Sound Design Company | Jodi Levine |
| Colorist | Company 3 |
| Design Company | Charlex |
| Producer | Chris Volkman |
| Music Composer | Judson Crane |
| Account Director | David Rockwood |
| Account Director | Kristin Davis |
| Account Director | Trent Warsham |
| Agency Producer | Lesley Chilcott |
| Agency Producer | Paul Golubovich |