| Titolo | Throne |
| Agenzia | TBWA\Media Arts Lab |
| Campagna | PC vs Mac (US) - Apple |
| Cliente | Apple |
| Marca | Apple |
| Posted | Agosto 2008 |
| Prodotto | Mac |
| Settore | Computers, PDA e calcolatrici |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Casa di Produzione | Epoch Films |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Direttore della fotografia | Peter Donahue |