| Titolo | Kool-Aid Liquid |
| Agenzia | Saatchi & Saatchi NY |
| Campagna | Smile. It's Kool-Aid. |
| Cliente | Kraft Foods, Inc. |
| Marca | Kool-Aid |
| Posted | Aprile 2013 |
| Settore | Succhi e bevande alla frutta |
| Slogan | Smile. It's Kool-Aid. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Casa di Produzione | Anonymous Content |
| Post Produzione | Mass Market |
| Audio Post Production | Sound Lounge |
| Chief Creative Officer | Con Williamson |
| Art Director | Alex Lea |
| Art Director | Craig Duffney |
| Copywriter | Justin Ebert |
| Copywriter | Allon Tatarka |
| Executive Producer | Sheldon J. Levy |
| Music | Ryan Fitch |
| Executive Producer | Eric Stern |
| Producer | Bettina Schneider |
| Director | Brian Billow |
| Direttore della fotografia | Eigil Bryld |
| Editing Company | Cut and Run NY |
| Telecine | Nice Shoes |