TitoloCards
Agenzia
Campagna Cards
Cliente Lexus
Marca Lexus
PostedFebbraio 2009
Prodotto ES
Settore Auto Nuove
Slogan www.cardstacker.com
Trama Lexus is promoting the vibration-absorbing features of the ES vehicle with a television commercial featuring Guinness world record holder for card stacking, Bryan Berg.
Problema Placing the car in the middle of a city of cards, the spot depicts how the active engine mount in the ES eliminates even the slightest vibration. Bryan spent eighteen days stacking 2,016 decks of playing cards (108,864 in total), at a rate of 112 decks a day. The city consisted of over 30 towers, the tallest of which was 13 feet high.
Tipo di Media Televisione
Lunghezza
Special Effects / VFX
Sound Design Company
Card Stacker
Chief Creative Officer
Group Creative Director
Group Creative Director
Art Director
Art Director
Copywriter
Copywriter
Agency Producer
Account Supervisor
Director
Casa di Produzione
Direttore della fotografia
Editor
Editing Company
Music Elias Arts
Sound
Sound

Lavori Recenti