Titolo | Better With Pepsi |
Agenzia | Alma |
Campagna | #BetterWithPepsi |
Cliente | PepsiCo Inc. |
Marca | Pepsi |
Data di Prima Diffusione/Publicazione | 2021 |
Settore | Soft drinks, acque toniche |
Filosofia | For over 30 years, Pepsi drinkers have been cut out of the burger & cola pairing equation, sidelined and forced to compromise - but that is all about to change as Pepsi declares this week that Burgers go Better with Pepsi. A recently commissioned survey shows what we all thought - 60% of participants preferred their Big Macs, Daves singles and Whoppers with Pepsi over Coke. Anyone that shared a photo on Facebook, Twitter or Instagram of themselves with a Pepsi alongside any fast food burger of their choice purchased on Friday, May 28, with the hashtag #BetterWithPepsi, had their Pepsi comped by the brand, all day long. Alternatively, fans could click a #BetterWithPepsi ad on Facebook or Instagram, then sharing their receipt(s). |
Tipo di Media | Case Study |
Lunghezza | |
Casa di Produzione | Carbo Films |
VP of Marketing | Todd Kaplan |
Senior Director of Marketing | JP Bittencourt |
Creative Chairman & CEO | Luis Miguel Messianu |
President & Chief Creative Officer | Alvar Suñol |
Creative Director | Daniel Correa |
Creative Director | Bruno Trad |
Group Account Director | Meg Valls |
VP of Operations | Michelle Headley |
VP, Director of Production | Yeyo Marquez |
Executive Producer | Jay Rivera |
Associate Strategic Planning Director | Paula Villalobos |
SVP, Head of Strategy | Angela Rodriguez |
Photographer | Marçal Vaquer |
Paper Artist | Raya Sader |
Digital Retoucher | Juary Leocadio |