| Titolo | Smile |
| Agenzia | TBWA\Media Arts Lab |
| Campagna | 4G - iPhone |
| Cliente | Apple |
| Marca | Apple |
| Posted | Luglio 2010 |
| Prodotto | iPhone 3G |
| Settore | Telefoni cellulari e cercapersone |
| Tipo di Media | Televisione |
| Casa di Produzione | Epoch Films |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Executive Creative Director | Scott Trattner |
| Associate Creative Director | Jamie Reilly |
| Associate Creative Director | Kevin Tenglin |
| Chief Creative Officer | Duncan Milner |
| Chief Creative Officer | Eric Grunbaum |
| Chief Creative Officer | Scott Trattner |
| Copywriter | Pete Figel |
| Direttore della fotografia | Harris Savides |
| Agency Producer | Hank Zakroff |
| Agency Producer | Ben Bragg |
| Editing Company | Nomad Editorial |
| Post Production | Company 3 |