| Titolo | Mum |
| Agenzia | TBWA\London |
| Campagna | No Nonsense - John Smith's |
| Cliente | Scottish Courage |
| Marca | John Smith's |
| Posted | Settembre 2002 |
| Prodotto | Beer |
| Settore | Birre |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Casa di Produzione | Spectrecom Films |
| Director | Daniel Kleinman |
| Actor / Celebrity | Peter Kay |
| Copywriter | Paul Silburn |
| Copywriter | Chris Kelly |
| Copywriter | Rob Webster |
| Art Director | Paul Silburn |
| Art Director | Rob Webster |
| Creative Director | Trevor Beattie |
| Creative Director | Paul Silburn |
| Producer | Johnnie Frankel |
| Set Designer | John Robin Ebden |
| Agency Producer | Diane Croll |
| Lighting Director / Lighting | Denis Crossan |
| Sound Design Company | Warren Hamilton |
| Account Handler | Matt Shepherd-Smith |
| Account Handler | Vicky Jacobs |
| Account Handler | Ben Cyzer |
| Brand Manager | Sanjay Patel |
| Brand Director | John Botia |
| Account Manager | Matt Shepherd-Smith |
| Cameraman | Denis Crossan |
| Account Manager | Vicky Jacobs |
| Account Manager | Ben Cyzer |
| Editor | Steve Gandolfi |
| Art Director | Chris KELLY |