| Titolo | Go You |
| Agenzia | Ogilvy Chicago |
| Campagna | Be The Readiest |
| Cliente | Holiday Inn |
| Marca | Holiday Inn Express |
| Posted | Mag 2017 |
| Settore | Strutture di soggiorno |
| Trama | Marina del Rey, CA-based production company Backyard director Kim Nguyen takes hotel guest preparation to the highest level in the humorous :30 “Winning Move,” out of the Atlanta office of Ogilvy USA. The spot is a continuation of the new Holiday Inn Express “Be The Readiest” campaign and also includes the :15 “Go You.” The spot features actor, comedian and official Creative Director and Champion of The Readiest Rob Riggle as a subtly-humorous narrator leading a hotel guest away from an ordinary work convention and into the extravagance of a national televised dance competition, where he delivers an impeccable Salsa dance performance, earning him a perfect score across the board. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | Backyard |
| Brand Marketing Director | Seth Freeman |
| Marketing Manager | Cigdem Topalli |
| Director of Creative Services | Rhonda Mitchell |
| Executive Creative Director | Jason Aspes |
| Associate Creative Director | Nick Costarides |
| Associate Creative Director | Grant Weber |
| Executive Director | Deborah Riley Draper |
| Management Supervisor | Chad Cadelina |
| Integrated Producer | Todd Johnson |
| Director | Kim Nguyen |
| Direttore della fotografia | Darko Suvak |
| President/Partner | Blair Stribley |
| Managing Director/Partner | Chris Zander |
| VP / Executive Producer | Kris Mathur |
| Head of Production | Emily Malito |
| Line Producer | Kevin Sharpton |
| Editing Company | Beast |
| Editor | Matt Barron |
| Executive Producer | Soraia Callison |
| Production Company Producer | Katelin Perry |